Cookie Policy for DataTracksR

Effective Date: 15-11-2023

Welcome to DataTracks! When it comes to your online experience, we value clarity and candour. This Cookie Policy describes how we use cookies and similar technologies to enhance your interaction with our website, ensure the security of your account, obtain insights into website usage, and provide you with targeted advertising.

Comprehension of Cookies

Cookies are little text files. Installing cookies on your device allows us to identify you and remember your preferences when you visit our website. Other websites or services that provide content on the pages you visit may also install cookies. DataTracks collaborates with a variety of partners for advertising, marketing, and analytics; more information on these partners can be found in our Advertising section.

Cookie Varieties Used by DataTracks

We use “session cookies” and “persistent cookies.” Persistent cookies remain on your device until they expire or until you explicitly delete them. session cookies are temporary and disappear when you close your web browser. We also use “first-party cookies” (set by us) and “third-party cookies” that grant access to the collected information to other organizations.

How DataTracks employs cookies

Cookies serve multiple important purposes on our website:

Necessary:

These cookies are required for the operation and protection of our website, and you cannot disable them.

SOURCE Cookie PURPOSE RETENTION PERIOD
WP Cerber c_cerber_ApaoYcTRw Distinguishes logged in users and non-logged in visitors as well as search engine bots and spammers 1 day
WP Cerber c_cerber_PfXOmAljzB_Np Distinguishes logged in users and non-logged in visitors as well as search engine bots and spammers 1 day
WP Cerber c_cerber_gk_dEqavxuZ Distinguishes logged in users and non-logged in visitors as well as search engine bots and spammers 1 day
WP Cerber c_cerber_MDwfmaTJWB Distinguishes logged in users and non-logged in visitors as well as search engine bots and spammers 1 day
Zoho LS_CSRF_TOKEN This cookie is used for security purposes in order to avoid Cross-Site Request Forgery, (CSRF) for the AJAX calls made by the visitor Session
Zoho uesign This cookie is used to manage the security of the applications. 30 days
Zoho isiframeenabled This cookie is set when the Live Chat feature is disabled by proactive chats/trigger/JSAPI 1 day
LinkedIn AnalyticsSyncHistory It is used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries 30 days
LinkedIn li_gc This is used to store guest consent to the use of cookies for non-essential purposes 180 days
Illow illow-consent This cookie is used to keep track of a given consent in the platform Session

Statistics:

Allowing us to recognize and count visitors as well as monitor their navigation on our website enables us to improve website functionality, ensuring that users can easily locate the information they seek.

SOURCE Cookie PURPOSE RETENTION PERIOD
Google Analytics _gat_gtag_ Used to set and get tracking data 1 hour
Leadfeeder _lfa Leadfeeder cookie collects the behavioural data of all website visitors. This includes pages viewed, visitor source and time spent on the site 365 days
Clarity CLID This cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording. 365 days
G2 _session_id The cookie is used for storing information about the user session with a unique session ID. It stores the information like referrer, landing page etc. 14 days
Google Analytics _ga ID used to identify users 400 days
Google Analytics _gid ID used to identify users for 24 hours after last activity 1 day
Google Analytics _gat Used to monitor number of Google Analytics server requests when using Google Tag Manager 0 hours
Leadfeeder _lfa_test_cookie_stored The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit 0 hours
LinkedIn ln_or Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. 1 day
Clarity _clck Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. 365 days
Clarity SM Used in synchronizing the MUID across Microsoft domains. Session
Clarity ANONCHK Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. 1 hour
Leadfeeder _lfa_expiry A local storage variable to store the duration for the Leadfeeder clientID stored in browser Local Storage. Session
Google Analytics _ga_ This cookie is used to identify users 400 days
Clarity _clsk Connects multiple page views by a user into a single Clarity session recording. 1 day

Preferences:

These cookies are used to identify returning visitors to our website. This allows us to personalize our content for them and remember their preferences (such as their preferred language or region).

SOURCE Cookie PURPOSE RETENTION PERIOD
LinkedIn li_sugr This cookie is used to make a probabilistic match of a user’s identity outside the Designated Countries 90 days

Marketing:

These cookies monitor the pages that users view and the links that they click when they visit our website. By using this data, we may better target our website’s advertising to the interests of its users and improve the relevancy of our website.

SOURCE Cookie PURPOSE RETENTION PERIOD
LinkedIn _gcl_au Used to measure ad and campaign performance and conversion rates for Google ads on a site visited 90 days
G2 __cf_bm The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta 1 hour
LinkedIn bcookie This Browser Identifier cookie used for diagnostic purposes. 365 days
LinkedIn lidc To facilitate data center selection 1 day
Facebook _fbp Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers 90 days
LinkedIn UserMatchHistory LinkedIn Ads ID syncing 30 days
Bing MUID  Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes 390 days
Bing MR Used to collect information for analytics purposes. 7 days
Bing SRM_B Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics and other operational purposes 390 days
LinkedIn bscookie Used for remembering that a logged in user is verified by two factor authentication and has previously logged in 365 days
Zoho datatracks2711-_zldp This cookie identifies the unique visitors for the website 400 days
Zoho datatracks2711-_zldt This cookie identifies unique visits for a visitor in the website 1 day
Sales IQ siqlsdb Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes Session
Meta lastExternalReferrerTime This element is used for visitor evaluation. Session
Meta lastExternalReferrer This element is used to find out where the visitor is coming from. Anonymous data. Session

Your Cookie Selections

You have the option to modify your cookie preferences at any time regarding personalization, analytics, and advertising cookies. The majority of web browsers accept cookies by default, but you can modify your browser settings to reject cookies if you prefer.

Contacting Us

Please contact us if you have any queries or concerns about our use of cookies or our privacy practices.

Name: Harish K C
Email ID: cfo@datatracks.com
Contact number: +91-44-40089000

Last Updated: Nov 15, 2023